The SKP Group's new logo represents their transformation from SKP Cashews Private Limited to a diversified enterprise known as SKP Group. The design integrates elements of nature, growth, and spirituality, highlighting the values of excellence, quality, and trust that the company embodies.

Narratives & Values

The SKP Group logo features three green leaves, positioned symmetrically on either side. These leaves symbolize nature and the universe, reflecting the company’s commitment to sustainability and environmental stewardship. The green colour signifies freshness, growth, and the natural origins of their products, representing their respect for nature and dedication to sustainable practices.

At the top of the logo, an icon in the shape of an upward arrow is highlighted in yellow. This arrow symbolizes progress, ambition, and the company's forward-thinking vision as it expands into new business ventures. The yellow colour signifies energy, optimism, and innovation. This icon also subtly resembles a blooming flower or rice bran, paying homage to their agricultural heritage and the broadening of their product range. Additionally, it can be seen as a 'Pooja Arathi' – a sacred offering to the divine Shree Krishna – emphasizing the spiritual values and cultural heritage that are central to the SKP Group.

Beneath the logo are the letters "SKP," anchoring the design and reinforcing the brand’s identity. This element underscores the unity and strength of the company as they diversify and expand into different business sectors. The tagline "Excellence. Quality. Trust." is seamlessly integrated with the logo, reinforcing the core principles that guide the SKP Group. These words reflect the company's dedication to delivering superior products and services, maintaining high standards, and building trust with its customers and stakeholders.

As the SKP Group transitions from its traditional focus on cashew apples and nuts to a more diversified portfolio, the new logo stands as a symbol of its growth, innovation, and enduring values. It encapsulates the essence of the company’s journey and its commitment to excellence, quality, and trust in every endeavour they undertake.